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Attentional guidance and decisions during visual search — NSF Award to University of California-Davis (CA, $624,041)

Humans perform visual search tasks many times throughout the day. Examples include searching for the perfect snack in a supermarket, looking for a misplaced phone in a cluttered room, or finding a friend in a busy restaurant. The efficiency with which humans perform these tasks has a significant impact on the quality o

Award titleAttentional guidance and decisions during visual search
Award ID2446371
AwardeeUniversity of California-Davis
CityDAVIS
StateCA
Amount obligated$624,041
Principal investigatorJoy Geng
ProgramCognitive Neuroscience, Perception, Action & Cognition
Start date03/15/2025
AbstractHumans perform visual search tasks many times throughout the day. Examples include searching for the perfect snack in a supermarket, looking for a misplaced phone in a cluttered room, or finding a friend in a busy restaurant. The efficiency with which humans perform these tasks has a significant impact on the quality of daily life. The current project uses behavior, eye-tracking, virtual reality, brain activity, and computational modeling to test the idea that the efficiency of visual search dep
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