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CAREER: Testing mechanistic theories underlying stimulus memorability — NSF Award to University of Chicago (IL, $346,803)

While all humans have unique experiences and memories, surprisingly a lot of what is remembered is similar across people. For example, when seeing a group of people for the first time, some names and faces may easily stick in memory, while others fade away even after several meetings. Indeed, recent work has found that

Award titleCAREER: Testing mechanistic theories underlying stimulus memorability
Award ID2441710
AwardeeUniversity of Chicago
CityCHICAGO
StateIL
Amount obligated$346,803
Principal investigatorWilma Bainbridge
ProgramCognitive Neuroscience, Perception, Action & Cognition
Start date03/15/2025
AbstractWhile all humans have unique experiences and memories, surprisingly a lot of what is remembered is similar across people. For example, when seeing a group of people for the first time, some names and faces may easily stick in memory, while others fade away even after several meetings. Indeed, recent work has found that images, voices, and words have an inherent memorability—where some are more easily remembered than others, across people. This universality in memory means that one can make honed
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