Doctoral Dissertation Research in DRMS: Choice Overload in the Digital Age: A Cognitive Ne — NSF Award to University of South Caro
Technological progress has expanded the diversity of choice options in many critical sectors, including healthcare, finance, and consumer markets. As a result, people are increasingly subjected to states of choice overload, which occur when an excess of options reduces choice satisfaction, increases choice deferment, a
| Award title | Doctoral Dissertation Research in DRMS: Choice Overload in the Digital Age: A Cognitive Ne |
|---|---|
| Award ID | 2417704 |
| Awardee | University of South Carolina at Columbia |
| City | COLUMBIA |
| State | SC |
| Amount obligated | $29,949 |
| Principal investigator | Douglas Wedell |
| Program | Decision, Risk & Mgmt Sci |
| Start date | 08/15/2024 |
| Abstract | Technological progress has expanded the diversity of choice options in many critical sectors, including healthcare, finance, and consumer markets. As a result, people are increasingly subjected to states of choice overload, which occur when an excess of options reduces choice satisfaction, increases choice deferment, and leads to potentially poorer decisions. This research seeks to provide a neural account of brain processing of decisions among choice sets of varying sizes and complexity. That i |
| Source | NSF Awards |
$799/mo
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