A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Richard L. Oliver; Journal / source: Journal of Marketing Research; Year: 1980.
| Authors | Richard L. Oliver |
|---|---|
| Journal / source | Journal of Marketing Research |
| Year | 1980 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| Times cited | 7390 |
| Type | article |
| DOI / link | https://doi.org/10.1177/002224378001700405 |