A new criterion for assessing discriminant validity in variance-based structural equation
A new criterion for assessing discriminant validity in variance-based structural equation is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Jörg Henseler, Christian M. Ringle, Marko Sarstedt; Journal / source: Journal of the Academy of Marketing Science; Year: 2014.
| Authors | Jörg Henseler, Christian M. Ringle, Marko Sarstedt |
|---|---|
| Journal / source | Journal of the Academy of Marketing Science |
| Year | 2014 |
| Field | Technology Adoption and User Behaviour |
| Times cited | 33372 |
| Type | article |
| DOI / link | https://doi.org/10.1007/s11747-014-0403-8 |