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A New Product Growth for Model Consumer Durables

A New Product Growth for Model Consumer Durables is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Frank M. Bass; Journal / source: Management Science; Year: 1969.

AuthorsFrank M. Bass
Journal / sourceManagement Science
Year1969
FieldInnovation Diffusion and Forecasting
Times cited5904
Typearticle
DOI / linkhttps://doi.org/10.1287/mnsc.15.5.215

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