A Paradigm for Developing Better Measures of Marketing Constructs
A Paradigm for Developing Better Measures of Marketing Constructs is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Gilbert A. Churchill; Journal / source: Journal of Marketing Research; Year: 1979.
| Authors | Gilbert A. Churchill |
|---|---|
| Journal / source | Journal of Marketing Research |
| Year | 1979 |
| Field | Management and Marketing Education |
| Times cited | 8135 |
| Type | article |
| DOI / link | https://doi.org/10.1177/002224377901600110 |