Advances in Consumer Research
Advances in Consumer Research is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Cornelia C Otnes, Rui Zhu, Zeynep Gürhan‐Canlı; Year: 2025; Field: Consumer Behavior in Brand Consumption and Identification.
| Authors | Cornelia C Otnes, Rui Zhu, Zeynep Gürhan‐Canlı |
|---|---|
| Year | 2025 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| Times cited | 13461 |
| Type | paratext |
| DOI / link | https://doi.org/10.53555/acr.v2i2 |