An assessment of the use of partial least squares structural equation modeling in marketin
An assessment of the use of partial least squares structural equation modeling in marketin is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Joe F. Hair, Marko Sarstedt, Christian M. Ringle, Jeannette A. Mena; Journal / source: Journal of the Academy of Marketing Science; Year: 2011.
| Authors | Joe F. Hair, Marko Sarstedt, Christian M. Ringle, Jeannette A. Mena |
|---|---|
| Journal / source | Journal of the Academy of Marketing Science |
| Year | 2011 |
| Field | Customer Service Quality and Loyalty |
| Times cited | 7884 |
| Type | article |
| DOI / link | https://doi.org/10.1007/s11747-011-0261-6 |