An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessme
An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessme is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: David W. Gerbing, James C. Anderson; Journal / source: Journal of Marketing Research; Year: 1988.
| Authors | David W. Gerbing, James C. Anderson |
|---|---|
| Journal / source | Journal of Marketing Research |
| Year | 1988 |
| Field | Psychometric Methodologies and Testing |
| Times cited | 5848 |
| Type | article |
| DOI / link | https://doi.org/10.1177/002224378802500207 |