Co-creation experiences: The next practice in value creation
Co-creation experiences: The next practice in value creation is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: C. K. Prahalad, Venkat Ramaswamy; Journal / source: Journal of Interactive Marketing; Year: 2004.
| Authors | C. K. Prahalad, Venkat Ramaswamy |
|---|---|
| Journal / source | Journal of Interactive Marketing |
| Year | 2004 |
| Field | Service and Product Innovation |
| Times cited | 6279 |
| Type | article |
| DOI / link | https://doi.org/10.1002/dir.20015 |