Communication and Persuasion: Central and Peripheral Routes to Attitude Change
Communication and Persuasion: Central and Peripheral Routes to Attitude Change is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Franziska Marquart, Brigitte Naderer; Year: 2015; Field: Consumer Behavior in Brand Consumption and Identification.
| Authors | Franziska Marquart, Brigitte Naderer |
|---|---|
| Year | 2015 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| Times cited | 5024 |
| Type | book-chapter |
| DOI / link | https://doi.org/10.1007/978-3-658-09923-7_20 |