Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Kevin Lane Keller; Journal / source: Journal of Marketing; Year: 1993.
| Authors | Kevin Lane Keller |
|---|---|
| Journal / source | Journal of Marketing |
| Year | 1993 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| Times cited | 10515 |
| Type | article |
| DOI / link | https://doi.org/10.2307/1252054 |