Consumer perceived value: The development of a multiple item scale
Consumer perceived value: The development of a multiple item scale is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Jill Sweeney, Geoffrey N. Soutar; Journal / source: Journal of Retailing; Year: 2001.
| Authors | Jill Sweeney, Geoffrey N. Soutar |
|---|---|
| Journal / source | Journal of Retailing |
| Year | 2001 |
| Field | Customer Service Quality and Loyalty |
| Times cited | 6372 |
| Type | article |
| DOI / link | https://doi.org/10.1016/s0022-4359(01)00041-0 |