Designing Qualitative Research
Designing Qualitative Research is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Edward F. McQuarrie, Catherine Marshall, Gretchen Rossman; Journal / source: Journal of Marketing Research; Year: 1990.
| Authors | Edward F. McQuarrie, Catherine Marshall, Gretchen Rossman |
|---|---|
| Journal / source | Journal of Marketing Research |
| Year | 1990 |
| Field | Evaluation and Performance Assessment |
| Times cited | 6129 |
| Type | article |
| DOI / link | https://doi.org/10.2307/3172595 |