Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to artic
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to artic is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Thorsten Hennig‐Thurau, Kevin P. Gwinner, Gianfranco Walsh, Dwayne D. Gremler; Journal / source: Journal of Interactive Marketing; Year: 2004.
| Authors | Thorsten Hennig‐Thurau, Kevin P. Gwinner, Gianfranco Walsh, Dwayne D. Gremler |
|---|---|
| Journal / source | Journal of Interactive Marketing |
| Year | 2004 |
| Field | Digital Marketing and Social Media |
| Times cited | 5770 |
| Type | article |
| DOI / link | https://doi.org/10.1002/dir.10073 |