Estimating Nonresponse Bias in Mail Surveys
Estimating Nonresponse Bias in Mail Surveys is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: J. Scott Armstrong, Terry Overton; Journal / source: Journal of Marketing Research; Year: 1977.
| Authors | J. Scott Armstrong, Terry Overton |
|---|---|
| Journal / source | Journal of Marketing Research |
| Year | 1977 |
| Field | Survey Methodology and Nonresponse |
| Times cited | 9980 |
| Type | article |
| DOI / link | https://doi.org/10.1177/002224377701400320 |