Evolving to a New Dominant Logic for Marketing
Evolving to a New Dominant Logic for Marketing is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Stephen L. Vargo, Robert F. Lusch; Journal / source: Journal of Marketing; Year: 2003.
| Authors | Stephen L. Vargo, Robert F. Lusch |
|---|---|
| Journal / source | Journal of Marketing |
| Year | 2003 |
| Field | Management and Marketing Education |
| Times cited | 14358 |
| Type | article |
| DOI / link | https://doi.org/10.1509/jmkg.68.1.1.24036 |