Market Orientation: Antecedents and Consequences
Market Orientation: Antecedents and Consequences is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Bernard J. Jaworski, Ajay K. Kohli; Journal / source: Journal of Marketing; Year: 1993.
| Authors | Bernard J. Jaworski, Ajay K. Kohli |
|---|---|
| Journal / source | Journal of Marketing |
| Year | 1993 |
| Field | Customer Service Quality and Loyalty |
| Times cited | 7086 |
| Type | article |
| DOI / link | https://doi.org/10.2307/1251854 |