Market Orientation: The Construct, Research Propositions, and Managerial Implications
Market Orientation: The Construct, Research Propositions, and Managerial Implications is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Ajay K. Kohli, Bernard J. Jaworski; Journal / source: Journal of Marketing; Year: 1990.
| Authors | Ajay K. Kohli, Bernard J. Jaworski |
|---|---|
| Journal / source | Journal of Marketing |
| Year | 1990 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| Times cited | 7374 |
| Type | article |
| DOI / link | https://doi.org/10.2307/1251866 |