Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Donna L. Hoffman, Thomas P. Novak; Journal / source: Journal of Marketing; Year: 1996.
| Authors | Donna L. Hoffman, Thomas P. Novak |
|---|---|
| Journal / source | Journal of Marketing |
| Year | 1996 |
| Field | Digital Marketing and Social Media |
| Times cited | 4727 |
| Type | article |
| DOI / link | https://doi.org/10.2307/1251841 |