Marketing management: analysis. planning. implementation and control
Marketing management: analysis. planning. implementation and control is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Philip Kotler; Year: 2000; Field: Marketing and Advertising Strategies.
| Authors | Philip Kotler |
|---|---|
| Year | 2000 |
| Field | Marketing and Advertising Strategies |
| Times cited | 6704 |
| Type | book |
| DOI / link | https://openalex.org/W1562891728 |