Marketing Research: An Applied Orientation
Marketing Research: An Applied Orientation is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Lynn R. Kahle, Naresh K. Malhotra; Journal / source: Journal of Marketing Research; Year: 1994.
| Authors | Lynn R. Kahle, Naresh K. Malhotra |
|---|---|
| Journal / source | Journal of Marketing Research |
| Year | 1994 |
| Field | Management and Marketing Education |
| Times cited | 7145 |
| Type | article |
| DOI / link | https://doi.org/10.2307/3151953 |