Mental Accounting and Consumer Choice
Mental Accounting and Consumer Choice is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Richard H. Thaler; Journal / source: Marketing Science; Year: 1985.
| Authors | Richard H. Thaler |
|---|---|
| Journal / source | Marketing Science |
| Year | 1985 |
| Field | Management, Economics, and Public Policy |
| Times cited | 4763 |
| Type | article |
| DOI / link | https://doi.org/10.1287/mksc.4.3.199 |