PLS-SEM: Indeed a Silver Bullet
PLS-SEM: Indeed a Silver Bullet is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Joe F. Hair, Christian M. Ringle, Marko Sarstedt; Journal / source: The Journal of Marketing Theory and Practice; Year: 2011.
| Authors | Joe F. Hair, Christian M. Ringle, Marko Sarstedt |
|---|---|
| Journal / source | The Journal of Marketing Theory and Practice |
| Year | 2011 |
| Field | Customer Service Quality and Loyalty |
| Times cited | 20831 |
| Type | article |
| DOI / link | https://doi.org/10.2753/mtp1069-6679190202 |