Principles of Marketing
Principles of Marketing is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Philip T. Kotler, Gary Armstrong; Journal / source: University of Maribor digital library (University of Maribor); Year: 1972.
| Authors | Philip T. Kotler, Gary Armstrong |
|---|---|
| Journal / source | University of Maribor digital library (University of Maribor) |
| Year | 1972 |
| Field | Management and Marketing Education |
| Times cited | 5611 |
| Type | book |
| DOI / link | https://openalex.org/W2751998548 |