Service-dominant logic: continuing the evolution
Service-dominant logic: continuing the evolution is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Stephen L. Vargo, Robert F. Lusch; Journal / source: Journal of the Academy of Marketing Science; Year: 2007.
| Authors | Stephen L. Vargo, Robert F. Lusch |
|---|---|
| Journal / source | Journal of the Academy of Marketing Science |
| Year | 2007 |
| Field | Service and Product Innovation |
| Times cited | 7333 |
| Type | article |
| DOI / link | https://doi.org/10.1007/s11747-007-0069-6 |