Servicescapes: The Impact of Physical Surroundings on Customers and Employees
Servicescapes: The Impact of Physical Surroundings on Customers and Employees is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Mary Jo Bitner; Journal / source: Journal of Marketing; Year: 1992.
| Authors | Mary Jo Bitner |
|---|---|
| Journal / source | Journal of Marketing |
| Year | 1992 |
| Field | Customer Service Quality and Loyalty |
| Times cited | 5203 |
| Type | article |
| DOI / link | https://doi.org/10.2307/1252042 |