Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Strategic Brand Management: Building, Measuring, and Managing Brand Equity is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Kevin Lane Keller; Year: 1997; Field: Technology Adoption and User Behaviour.
| Authors | Kevin Lane Keller |
|---|---|
| Year | 1997 |
| Field | Technology Adoption and User Behaviour |
| Times cited | 4810 |
| Type | book |
| DOI / link | https://openalex.org/W1592080430 |