The Capabilities of Market-Driven Organizations
The Capabilities of Market-Driven Organizations is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: George S. Day; Journal / source: Journal of Marketing; Year: 1994.
| Authors | George S. Day |
|---|---|
| Journal / source | Journal of Marketing |
| Year | 1994 |
| Field | Innovation and Knowledge Management |
| Times cited | 6018 |
| Type | article |
| DOI / link | https://doi.org/10.1177/002224299405800404 |