The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of B
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of B is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Arjun Chaudhuri, Morris B. Holbrook; Journal / source: Journal of Marketing; Year: 2001.
| Authors | Arjun Chaudhuri, Morris B. Holbrook |
|---|---|
| Journal / source | Journal of Marketing |
| Year | 2001 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| Times cited | 6487 |
| Type | article |
| DOI / link | https://doi.org/10.1509/jmkg.65.2.81.18255 |