The Commitment-Trust Theory of Relationship Marketing
The Commitment-Trust Theory of Relationship Marketing is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Robert M. Morgan, Shelby D. Hunt; Journal / source: Journal of Marketing; Year: 1994.
| Authors | Robert M. Morgan, Shelby D. Hunt |
|---|---|
| Journal / source | Journal of Marketing |
| Year | 1994 |
| Field | Customer Service Quality and Loyalty |
| Times cited | 17426 |
| Type | article |
| DOI / link | https://doi.org/10.2307/1252308 |