The Effect of a Market Orientation on Business Profitability
The Effect of a Market Orientation on Business Profitability is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: John C. Narver, Stanley F. Slater; Journal / source: Journal of Marketing; Year: 1990.
| Authors | John C. Narver, Stanley F. Slater |
|---|---|
| Journal / source | Journal of Marketing |
| Year | 1990 |
| Field | Firm Innovation and Growth |
| Times cited | 7902 |
| Type | article |
| DOI / link | https://doi.org/10.1177/002224299005400403 |