Toward a positive theory of consumer choice
Toward a positive theory of consumer choice is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Richard H. Thaler; Journal / source: Journal of Economic Behavior & Organization; Year: 1980.
| Authors | Richard H. Thaler |
|---|---|
| Journal / source | Journal of Economic Behavior & Organization |
| Year | 1980 |
| Field | Decision-Making and Behavioral Economics |
| Times cited | 5549 |
| Type | article |
| DOI / link | https://doi.org/10.1016/0167-2681(80)90051-7 |