Understanding Customer Experience Throughout the Customer Journey
Understanding Customer Experience Throughout the Customer Journey is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Katherine N. Lemon, Peter C. Verhoef; Journal / source: Journal of Marketing; Year: 2016.
| Authors | Katherine N. Lemon, Peter C. Verhoef |
|---|---|
| Journal / source | Journal of Marketing |
| Year | 2016 |
| Field | Customer Service Quality and Loyalty |
| Times cited | 5155 |
| Type | article |
| DOI / link | https://doi.org/10.1509/jm.15.0420 |