WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.
WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Charles J. Fombrun, Mark Shanley; Journal / source: Academy of Management Journal; Year: 1990.
| Authors | Charles J. Fombrun, Mark Shanley |
|---|---|
| Journal / source | Academy of Management Journal |
| Year | 1990 |
| Field | Business Strategy and Innovation |
| Times cited | 5156 |
| Type | article |
| DOI / link | https://doi.org/10.2307/256324 |