Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value is one of 9,000 studies in the ScholarPulse dataset. Key details — Authors: Barry J. Babin, William R. Darden, Mitch Griffin; Journal / source: Journal of Consumer Research; Year: 1994.
| Authors | Barry J. Babin, William R. Darden, Mitch Griffin |
|---|---|
| Journal / source | Journal of Consumer Research |
| Year | 1994 |
| Field | Consumer Retail Behavior Studies |
| Times cited | 5885 |
| Type | article |
| DOI / link | https://doi.org/10.1086/209376 |